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The famous 51 socks

1 Jaeger socks vintage booklet cover

I will spare you the empty protest that I don’t collect Jaeger things. It’s obvious – even to me – that I do.

This tiny (6.5 x 11.5cm) booklet is a really effortful piece of promotional material. Nice illustration, witty copy, design and delivery. The slightly mad cover illustration of legs with faces opens to interchangeable flaps depicting men wearing socks. I have always loved those multiple choice flap books. Books whose pages do things are pleasing. If you have to promote a sock, this is no bad way to do it.

The Jaeger 51 sock was no ordinary sock but the ‘sock of socks’ (take a breath): ‘Available in pure botany wool in six and three rib, 11 plain, but interesting, colours, 9 flecked colours, in ankle length, and in knee length. All extraordinarily hard-wearing (nylon reinforcements at heel and toe take care of that) and non-shrink, due to the famous Jaeger shrink-resisting finish.’

The fabulous cover legend ‘Are all men’s legs alike?’ is answered: ‘Yes, all over the world men’s legs (with – let’s face it – individual variations as to size and shape) look good and feel comfy in a pair of Jaeger’s famous 51 socks.’

This is great copy. Each illustration (of a costumed man of the world) is accompanied by a comment. The boozy British cricket chap says ‘ Cheers to 51!’, the Scottish chap “Och Aye, how I treasure ma monny’. The rest are beyond my language skills, but you get the drift.

How did they pack so much into so little? I’d imagine this was a Colman, Prentis and Varley production. They made some of the great advertising stuff of mid last century. And had copywriters like poet Peter Quennell and Fay Weldon.

Just one of the ideas in this little sweetie would make a client happy these days. How perky then Jaeger must have felt when they were offered this.

Jaeger 51 socks vintage booklet spread

Tie one on

Heal's London shop 1920s paper gift tag

An expression that is nice is ‘rarer than hen’s teeth.’ It brings to mind so many interesting images. This little (8 x 5cm) smidgen of paper probably deserves that appellation. How it survived. How someone who found it thought someone else would be daft enough to buy it. How I found it in amongst the many folds of eBay. How it cost very little. How nobody else appeared to want it.

That last is the most puzzling. This is a very lovely little thing, I think. Redolent of all things nice: shopping, design, illustration, ephemera, branding, toys, gifts. It might have been tied to a gift chosen from this Heal’s catalogue.

This may be a small find but interestingly the illustration has been credited to an artist. It would be nice to know who sits behind that ‘DH’.

Heal’s was ever self-conscious of its artistic leanings. They used graphic artists and illustrators and named them. They commissioned poster and textile designs and named the artists. They had a small area marked off for exhibitions called ‘The Mansard Gallery.’ For a good while in the 1920s and 1930s Heal’s were all that was considered commercial and attractive in product in a most knowing way.

I haven’t seen the Heal’s logo as a bird before. How very Twitter that bird is.

Heal's London shop 1920s paper gift tag back

Oh Silly Billy

Silly Billy book cover illustrated by Ferelith Eccles-Williams 1963

Shelf Appeal loves to find a new illustrator or designer. The super feeling of excitement looking them up on Google to see what else they have done is akin to opening a big box of presents.

This book Silly Billy came to me by way of a favour done for a Twitter friend. How nice this book is. The size is right. The full bleed of the illustration across the cover is right. Something labeled ‘easy to read’ is right. The title is funny and right. And the illustration is just right.

Published in 1963 it is part of a series of Billy books by Betty Coombs. He also went shopping and had a birthday. I looked up the illustrator Ferelith Eccles Williams.

And I spent a lovely couple of hours following leads and posts on other blogs and piecing together a little bit of a story about the artist. The propinquity of blogging is a constant joy. Often when you look up a name someone else has done a little bit of research on them too and if you are lucky they have blogged about it. And if you are very lucky, their blog will have lots more things you might like. And so the road taken leads to another road taken and another.

Attishu

Lion Tamer vintage handkerchief

Such a prosaic item a handkerchief. Somewhat out of fashion now. There are some very lovely vintage handkerchief designs. There are also some nice new ones but I can’t help feeling they more often sit in a suit jacket pocket than ever see a decent nose up close.

This is a small child’s handkerchief. It would make any cold more bearable. I have two other handkerchiefs in my non-collection (three doesn’t a collection make, I am very certain). One of which has been featured here.

This illustration has all sorts going on in it. The mouse watches. The lion and the mouse both laugh at the Lion Tamer as if to say ‘go on, impress us then’. The tamer is a proud possessor of a big checked coat and impressive top hat. And a brow and moustache that are in themselves quite scary and mane-like.

I particularly like the tamer’s shoe and lace – very nicely drawn, I feel.

Transported

Science Museum London 1940s image Transport Through the Ages

The museum diorama is an acquired taste. Shelf Appeal has acquired it. Models small and large, playing with perspective, history and sometimes even realism. Working for a good while at the Science Museum in London means I walk past some super historical examples of the genre each time I go there.

Shelf Appeal posted about such models a while ago. That pedalo model, from the Shipping Gallery, has now been removed to make way for new shinier things. But some super dioramas remain in the Agriculture Gallery there and diorama models from both can be seen here.

Some few Science Museum dioramas left quite a grand legacy, in the form of a set of grand, murky postcards covering Transport Through the Ages. From what I can gather this was an exhibition – or display – of transport related dioramas put up at the Science Museum in 1932. There is a prosaic poster to announce the fact. And this photo shows children soaking in the dioramas in the early 1940s. You can see the diorama of the man carrying a dead horse, below, in the photograph above.

The display seems to have remained in situ, as part of The Children’s Gallery until the early 1990s. Unfortunately Shelf Appeal missed seeing it in all its dusty glory.

These postcards make up an impressive set covering an impressive piece of work by (relatively) famous model-maker-sculptors. And what’s more interesting is that the model makers are credited on these cards. There was a model making workshop in the basement of the museum for a long time. If only time travel could take me there.

How odd it sounds today – an exhibition of dioramas. In terms of exhibiting big transport things it makes sense to go small. In terms of early museum display it makes sense too, they once really liked a diorama. Alas, they’re considered old fashioned (and not in a good way) now.

Science Museum Transport Through the Ages postcard



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